Find your rate
Insurance, marketing, software, equipment, etc.
One way
Charge per session
$124
what the client pays you
Your effective hourly rate
$83
what your time earns per hour
Sessions per month
43
sessions
Charge per session is your price — based on your income goal and how many sessions you run. Travel time doesn't change it.
Effective hourly rate is a separate insight: it divides that price by the total time you commit per session (drive there + session + drive back). A longer commute lowers it — not because you should charge less, but because more of your day goes unpaid.
Now price your packages
Pre-filled from above — edit if needed
Package price
$0
6 sessions, 10% off
Per session (in package)
$0.00
per session
Client saves
$0
vs. paying per session
Discount comparison
| Discount | Package Price | Per Session | Client Saves |
|---|---|---|---|
| 0% | $0 | $0.00 | — |
| 5% | $0 | $0.00 | $0 |
| 10%Selected | $0 | $0.00 | $0 |
| 15% | $0 | $0.00 | $0 |
| 20% | $0 | $0.00 | $0 |
How to Set Your Dog Training Rate
Most trainers set their rate by looking at what competitors charge and picking something close. That's the wrong starting point. Your rate should start with what you need to earn — not what someone else charges. The right sequence: know your income target, know your expenses, know how many sessions you can realistically deliver per week. Those three numbers give you your floor. Everything above that floor is sustainable. Everything below it isn't.
The effective hourly rate is the number most trainers never calculate. A $120 session sounds strong — but if you're driving 30 minutes each way and the session is 60 minutes, you're working 2 hours for $120. That's $60/hour. Knowing that number doesn't mean you're wrong — it means you're informed.
How to Price Dog Training Packages
- 5%: Minimal incentive. Works if your clientele is price-insensitive or sessions are already premium-priced.
- 10%: The most common tier. Enough to feel meaningful to the client without significantly cutting your per-session earnings.
- 15%: A stronger commitment incentive. Works well for longer packages (8–10 sessions). Watch your effective per-session rate at this level.
- 20%+: Usually too much. If 20% feels necessary to close a package sale, the issue is pricing confidence — not pricing structure.
The Number That Protects Your Revenue More Than Your Rate
A good rate and a well-priced package mean nothing if clients cancel, skip sessions, or don't rebook. The trainers who hit their income goals consistently don't just price correctly — they book the next session at the end of every current one, track which clients are mid-package, and follow up before programs stall out. Pawmand keeps all of that in one place. Client profiles, dog profiles, session schedules, payment logs — organized the way trainers actually work.
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